![Are you craving a different kind of personal training career?](https://images.squarespace-cdn.com/content/v1/593d288fb3db2b7f6ec7eaf0/1655264691719-U54Z2GA1DEWUD9ZOPJPS/Pano_WA_fire.jpg)
Are you craving a different kind of personal training career?
The lethargic feeling most of us have felt throughout 2021 is actually a gift.
It's showing us that our personal training career, as we know it, isn't working.
I say it's a gift because before the world shut down, we were all so busy and distracted we didn't realise how much of an impact our career was having on us.
We were stressed, tired and close to burnout.
So what's missing? Or, a personal training career supposed to feel like this?
![Do online personal trainers achieve better client results?](https://images.squarespace-cdn.com/content/v1/593d288fb3db2b7f6ec7eaf0/1655264530917-BZ7UJ2I7DVXO0I2FD7HI/BackSquat-Bar.jpg)
Do online personal trainers achieve better client results?
In the last few years, the popularity of online coaching has exploded and a lot of personal trainers have shifted their careers online to meet the demand. But, some personal trainers are still sitting on the fence and have doubts about clients results.
Online coaching has had a bad wrap, how can you teach clients to move well if you're not working face-to-face?
I understand. I was very sceptical of online training when working in the gym. Then, I hired an online coach myself.
![What do people respond to in your marketing?](https://images.squarespace-cdn.com/content/v1/593d288fb3db2b7f6ec7eaf0/1655264606791-4OGUO8JQ82DF8ROYT0GQ/Rings.jpeg)
What do people respond to in your marketing?
These days, we can’t afford weak marketing that costs us client leads and sales. It’s like trying to survive drought with a hole in your bucket.
But it’s hard to know exactly what to focus on fixing. So I’ve put together this quick, self-guided questionnaire to help you.
Do any of these 5 statements sound like you?
![The fastest way to confidently build a sustainable online personal training career](https://images.squarespace-cdn.com/content/v1/593d288fb3db2b7f6ec7eaf0/1655179473246-3SQ9RRYKLBX4FPQ9JQIE/website_blog_header.jpg)
The fastest way to confidently build a sustainable online personal training career
A lot of online personal trainers have trouble explaining what they offer. They're afraid to narrow down their audience because they think they'll lose clients.
So, I've created a three-step sales pitch framework to help online personal trainers grow their business by clarifying their marketing message. When they do, clients engage.
It's the fastest way to confidently build a sustainable online career.
![I'm an online personal trainer, not a marketer.](https://images.squarespace-cdn.com/content/v1/593d288fb3db2b7f6ec7eaf0/1655256317382-MCOHG1C3UEF8EDY9JT47/Beach+Head+Tilt.jpeg)
I'm an online personal trainer, not a marketer.
If you're serious about building a sustainable online personal training career, you're going to need online marketing. Sustained growth is the lifeblood of any online career, and it's going to require ... drum roll ... marketing.
For a long time, the most efficient way for a personal trainer to market their service was simple; buy ads. Ads worked. Ads were a bargain. Ads paid for themselves.
But ads are no longer the best way to market yourself.
People are tired of ads. They're looking for something more.
![Stop choosing to be confusing.](https://images.squarespace-cdn.com/content/v1/593d288fb3db2b7f6ec7eaf0/1655256108421-G3NDG88YZP59KQOQ20F3/Head_Scratch.jpeg)
Stop choosing to be confusing.
One of the main reasons online personal trainers find it hard to get more clients is that their marketing message is confusing.
They choose to confuse their audience.
They do this by consistently posting general health and fitness advice.
One day they post about a particular training method.
The next day they post about blood pressure.
The next day they post about their training program
The next day they post about back pain.
The next day they post about sleep.
The next day they post about supplements.
Each day is a different topic, and it's confusing.
I get it. I posted general health and fitness advice for years. These things are important in the holistic health picture, but they're not going to generate client leads.
Here's why...
![[Webinar] How to make your client the hero!](https://images.squarespace-cdn.com/content/v1/593d288fb3db2b7f6ec7eaf0/1637962566768-D30NO2A9OM0BJAH7N2QF/Journaling_Beach.jpeg)
[Webinar] How to make your client the hero!
A lot of personal trainers want to build a sustainable career that gives them more freedom in their life, but they lack the entrepreneurial business skills to succeed.
One of the most common mistakes is not having a clear marketing message that positions your client as the hero.
90% of personal trainers marketing content is about them.
![Is the online fitness BOOM here to stay?](https://images.squarespace-cdn.com/content/v1/593d288fb3db2b7f6ec7eaf0/1634862138771-5PYT7M8Y4SXUZL6GII5Q/home-gym.jpg)
Is the online fitness BOOM here to stay?
The online fitness industry has seen a major boom since the COVID-19 outbreak, but is it here to stay?
From many gyms, and personal trainers the damage has been devastating.
Within days of gym closures being announced amid national shutdowns fitness enthusiasts were quickly forced to adjust their workout habits. Exercising from home became the only way to stay on top of your GAINZ!
![Does food timing matter? Why eating more calories at night increases body fat.](https://images.squarespace-cdn.com/content/v1/593d288fb3db2b7f6ec7eaf0/1629696011910-L0FIB3I34PV115TOD5Y6/nutrition_timing.jpg)
Does food timing matter? Why eating more calories at night increases body fat.
Personal training constantly debate the idea that "a calorie is a calorie" and you need to "eat less to lose weight." Many people still believe that the only way to lose weight is to "eat less and move more."
But what if there was more than one way to lose weight?
What if you didn't need to cut calories and eat less?
![A simple client tip to reduce inflammation and improve gut health.](https://images.squarespace-cdn.com/content/v1/593d288fb3db2b7f6ec7eaf0/1629085830280-UDW2JRU632IBA1Q4AD92/bakingsoda.jpg)
A simple client tip to reduce inflammation and improve gut health.
Personal trainers are always looking for quick and effective tips to share with their clients. Tips on exercise performance, enhanced recovery, improved sleep, digestive health, nutrient intake, and stress levels are all beneficial for our overall training results and our healthspan.
So, here is a simple, effective, safe, cheap and easily accessible nutrition tip that clients can use to lower inflammation and improve digestive health.