What if everything you’ve been told about cholesterol is wrong?

For decades, we’ve been told that high cholesterol causes heart disease and that we need to lower it at all costs—usually with statins and low-fat diets.

But what if I told you that new research from Sweden suggests the opposite?

That people who live the longest actually have higher cholesterol—and that the real danger isn’t cholesterol at all, but poor insulin sensitivity?

Let’s break this down, Maverick style—with common sense, real science, and a no-BS approach to health.

Let’s be real—midlife isn’t kind to most men when it comes to body composition and testosterone levels.

• 40% of men over 40 are obese, and that number is climbing.

• 52% of men aged 40-70 experience erectile dysfunction (ED) to some degree.

• Sperm counts have dropped by over 50% in the past few decades.

What’s the common thread?

Metabolic dysfunction—driven by poor diet, stress, and lifestyle choices.

The good news? You can reverse it.

But it starts with understanding one key factor: insulin sensitivity.

Let’s be real for a second.

If you keep doing exactly what you’re doing now, where will your health be in 5 years?

• Will you be stronger, leaner, and more energized than you are today?

• Or will you be weaker, slower, and more exhausted—wishing you had done something sooner?

Most men don’t like thinking about this. It’s easier to pretend we have more time or that "things will work out."

But the truth? Your future health isn’t a mystery—it’s predictable.

Because right now, you’re either….

Who Is the Man You’re Becoming?

Most men hit their 40s and 50s running on autopilot. Years of grinding in their careers, providing for their families, and handling responsibilities have shaped them. But somewhere along the way, they stopped leading themselves.

They're stuck in default mode.

The question is: Are you becoming the man you truly want to be?

Or are you drifting, letting time, habits, and circumstances decide for you?

You know you need to make a change. Your energy isn’t what it used to be. Your body is slowing down, the weight isn’t shifting like it did in your 30s, and you catch yourself zoning out on your phone instead of being present with your family.

You tell yourself you’ll get back into shape soon. That you’ll start eating better next week. That things will get better when work calms down.

But deep down, you know the truth.

The years are stacking up, and if you don’t take control now, it’s only going to get harder.

Building and maintaining muscle for men over 40 comes with unique challenges.

Hormonal shifts, changes in metabolism, and lifestyle factors can make it harder to gain and maintain muscle.

This impacts our energy levels, mood, long-term health and vitality.

It can be frustrating and leave us feeling flat.

But here’s the good news: it’s not impossible to build muscle, have more energy and improve you health when your over 40.

In this video, we’ll break down the hurdles and give you actionable strategies to overcome them.

By the end, you’ll have a realistic and achievable guide to maximising muscle growth in your 40s and beyond.

If there’s one simple change that can make a massive impact on your health and longevity in midlife, it’s this: ditch seed oils and upgrade your cooking fats.

You might be wondering, “What’s the big deal with seed oils?”

Here’s the short answer: they’re toxic to your health.

Let’s dig into why and what you can do about it.

Let’s be honest, guys—the idea of "work-life balance" sounds nice, doesn’t it? It’s like some mythical utopia where you can crush it at work, be an all-star dad, maintain a six-pack, and still have time to binge your favorite show on Netflix.

But here’s the thing: Work-Life Balance doesn’t work.

Yep, I said it.

Balance is a myth—especially for men in midlife.

And the harder you try to achieve it, the more frustrated you’ll feel.

So let’s stop pretending we can spin all the plates equally and talk about what actually works: Building Alignment.

👉 “I don’t have time.”

👉 “I’m too busy.”

👉 “I have too many responsibilities.”

Sound familiar?

Yeah, we’ve heard it before.

Hell, we’ve ALL said it before.

But here’s the thing…It’s complete BULLSH*T.

If you’re reading this and feeling called out — good.  This might be uncomfortable, but stick with me, because this could be the most important wake-up call of your life.