Our Process:
We don’t believe in quick fixes, gimmicks, or one-size-fits-all solutions. Our process is designed to create real, lasting change by focusing on what truly matters—your health, energy, and purpose. We guide you step-by-step, so you don’t just see results—you keep them for life.
Here’s how it works:
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(Where you are vs. where you want to be)
We start by helping you get brutally honest about your current reality.
Most men know they’re "not where they want to be," but they haven’t clearly defined what’s actually holding them back. Is it time? Is it motivation? Is it fear of failure?We guide you to identify:
🔍 Your Life Priorities – What truly matters to you (not just work and money, but family, health, and purpose).
🔍 Your Health Priorities – What aspects of health (exercise, sleep, stress, etc.) will have the biggest impact on your life?
🔍 Your Limiting Beliefs – We expose the hidden stories you’ve been telling yourself (like “I don’t have time”) and challenge you to rewrite them.Tools We Use: Wheel of Life, Wheel of Health, 5 Whys, Visualisation Exercises, and Deep Reflection.
Why It Matters:
If you don’t know where you’re starting or where you’re going, you’ll stay stuck. We bring clarity to both. -
(Setting goals you actually care about—no more generic “lose weight” goals)
A lot of guys set goals like:
❌ "Lose 10kg"
❌ "Work out more"
❌ "Get fit"These goals sound good, but they don’t mean anything until they’re tied to a deeper purpose. We help you discover your "why" and set purpose-driven goals that actually matter to you.
How it works:
✅ We start with a 12-Month Vision – Where do you want to be in 12 months? Not just physically, but mentally, emotionally, and in your relationships.
✅ Then, we break it down into 3-Month Milestones – What needs to happen in the next 3 months to get closer to that vision?
✅ Finally, we create 3-Week and 3-Day Micro-Actions – Small, actionable steps you can take today to create momentum and avoid overwhelm.Tools We Use: 12-Month Vision Exercise, Accountability Checkpoints, and Micro-Actions Strategy.
Why It Matters:
Most men set vague goals, but we help you create clear, purposeful goals that actually mean something to you. This makes you more likely to stay consistent, even on the hard days. -
(Simple, sustainable changes—not overhauls that fall apart)
Here’s where most health programs fail:
They give you 20 things to change at once. Workouts, meal plans, morning routines… it’s too much.We do it differently.
We focus on small, powerful changes that have a big impact on your health, energy, and life.Here’s how it works:
✅ We help you focus on the “Big 3” habits – These are the 3 simple daily habits that will give you the biggest ROI on your health, energy, and productivity.
✅ We build a Personalised Action Plan for you—not a cookie-cutter workout/diet plan, but a strategy that works for your schedule, your values, and your life.
✅ We focus on 1% Better Every Day – You don’t need perfection. You need small, consistent progress.Tools We Use: Personalised Action Plans, Daily Habit Tracking, and Support Calls.
Why It Matters:
If you try to change everything at once, you’ll change nothing. Instead, we focus on small, sustainable habits that build momentum. -
(Because left to our own devices, we all fall off track)
Most guys start strong, but after a few weeks, life gets busy. Kids get sick. Work gets hectic. And before you know it, you’re back where you started.
Here’s the difference with us: We don’t let you fall off track.
We keep you accountable—but not in a “drill sergeant” kind of way. We’re here to guide, support, and challenge you.Here’s how we do it:
👥 Weekly Check-Ins – We check in on your wins, obstacles, and progress.
👥 Accountability Partners – You’ll be part of a community of men on the same journey, supporting each other along the way.
👥 Course Access – If you’re part of the Reclaim Your Edge Course or TopGun Academy, you’ll have access to tools, coaching, and guidance at your fingertips.Tools We Use: Weekly Accountability Calls, Online Check-Ins, and Community Support.
Why It Matters:
It’s easy to quit on yourself. It’s harder to quit when you know someone’s watching your back. Accountability is the difference between “I’ll get to it later” and “I’m doing this now.” -
(When life throws you off, we get you back on track—fast.)
Look, no plan survives first contact with reality. Life happens. You’ll miss workouts. Your kids will get sick. You’ll have bad weeks.
The problem isn’t missing a day. The problem is not having a system to get back on track.
Here’s how we do it:
🔄 Monthly Reflection – Every month, we review your wins, your struggles, and your plan for the next month.
🔄 Course Correction – If something’s not working, we adjust. Life changes, and so does your plan.
🔄 Celebration of Progress – We don’t just focus on what’s “wrong.” We celebrate progress, wins, and breakthroughs.Tools We Use: Monthly Review Process, 1:1 Coaching (for TopGun), and Milestone Check-Ins.
Why It Matters:
Progress isn’t linear. But most guys quit when they hit their first setback. We make sure that doesn’t happen by focusing on progress, not perfection. -
(You don’t just change your health—you change your whole life.)
After going through this process, here’s what happens:
✅ You reclaim your energy – No more dragging yourself out of bed.
✅ You reclaim your confidence – You feel stronger, more capable, and in control.
✅ You reclaim your time – You stop wasting hours on things that don’t matter.
✅ You become the man you’re proud to be – The one your family, your friends, and your future self will thank you for.This is what we call Reclaiming Your Edge. It’s not just about health—it’s about showing up fully in every area of your life.
Why This Process Works:
We don’t just tell you what to do—we help you figure out why it matters.
We keep it simple and focused on small, high-impact changes.
We give you guidance, support, and accountability—not just another "program" to follow.
This isn’t about chasing perfection. It’s about making consistent progress and becoming the man you know you’re capable of being.