Protect The Asset E17 - Carlos Fernandez: From a place of passion.
My guest today is Carlos Fernandez.
Now I came across Carlos's Instagram account as we have very similar interest in training.
I checked out his profile. I visited his website, and I signed up to his newsletter just out of interest.
That's when I realized that Carlos has only been in the online personal training space for less than a year, and yet he's got a very professional and mature attitude to business, and he's a long way ahead of most personal trainers who are trying to build an online business.
I was curious to connect with Carlos and hear more about his story.
Protect The Asset E15 - Jules Burgemeestre: Finding the right audience to digest what I'm presenting.
My guest on today's show is Jules Burgemeestr.
Jules is a personal trainer based in Melbourne. And over the years, he's built a reputation as an injury rehabilitation specialist. He also trains a number of athletes and he works with a lot of coaches as a coaching mentor.
I first met Jules on an camp in Thailand back in 2015 and for a big guy, he moves really.
What's your story and why's it important?
A lot of personal trainers have a story to share.
One of those stories is why you decided to become a personal trainer.
Did you have a passion for sport, a personal health struggle, an injury, or maybe someone you cared about was snuggling with their health and wanted to help them? There are many different reasons we choose to become personal trainers, and it's nice to know the why behind what you do.
But should you share your story, and if so, how?
Protect The Asset E9 - Amy Bowe - Be True To You & Have Confidence In Your Story.
My guest today is Amy Bowe, owner and creator of warrior school, which teaches women how to train, to build strength and feel confident in their bodies.
Amy has been in the personal training and coaching game for 14 years. She has a wealth of experience and knowledge to share, and I really enjoyed our conversation.
I love Amy's confidence around who she is, what she does, who she serves and what her role is as a coach.
Amy shares her insights into building a business that stays true to her values and beliefs while also meeting her clients where they are at.
Not only does Amy have a super clear client niche, but there are certain prerequisites to joining warrior school and she's not afraid to say no to clients that are not a good fit for her program or who are not ready to start the program just yet.
She puts the best interests of their clients first and her super high standards and attention to quality has allowed her to build an online business that suits her lifestyle and pays her well.
I hope you're ready for a kick-ass episode.
Becoming A Successful Online Personal Trainer
When I first started personal training, I had no idea how my career would evolve. I become a personal trainer because I wanted to have a rewarding career that helped people live a better life.
In the early stages of my career, I’d hang out at the gym and hope to attract clients by offering tip and knowledge bombs on the gym floor. Teaching group classes was another great way to get clients, as was client referrals from past and present clients.
My career aspiration were to build a successful online personal training career, but I hadn’t figured out how I was going to do it.
3-Tips for marketing your online personal training services.
A lot of personal trainers feel overwhelmed by social media.
It can be intimidating.
As personal trainers and coaches, we're often trying to give people health & fitness related tips. We're trying to be helpful, but we don't really have a marketing strategy.
Our content looks and feels very random.
And yet, social media is an incredible way to….
Are you craving a different kind of personal training career?
The lethargic feeling most of us have felt throughout 2021 is actually a gift.
It's showing us that our personal training career, as we know it, isn't working.
I say it's a gift because before the world shut down, we were all so busy and distracted we didn't realise how much of an impact our career was having on us.
We were stressed, tired and close to burnout.
So what's missing? Or, a personal training career supposed to feel like this?
Do online personal trainers achieve better client results?
In the last few years, the popularity of online coaching has exploded and a lot of personal trainers have shifted their careers online to meet the demand. But, some personal trainers are still sitting on the fence and have doubts about clients results.
Online coaching has had a bad wrap, how can you teach clients to move well if you're not working face-to-face?
I understand. I was very sceptical of online training when working in the gym. Then, I hired an online coach myself.
What do people respond to in your marketing?
These days, we can’t afford weak marketing that costs us client leads and sales. It’s like trying to survive drought with a hole in your bucket.
But it’s hard to know exactly what to focus on fixing. So I’ve put together this quick, self-guided questionnaire to help you.
Do any of these 5 statements sound like you?
The fastest way to confidently build a sustainable online personal training career
A lot of online personal trainers have trouble explaining what they offer. They're afraid to narrow down their audience because they think they'll lose clients.
So, I've created a three-step sales pitch framework to help online personal trainers grow their business by clarifying their marketing message. When they do, clients engage.
It's the fastest way to confidently build a sustainable online career.