Protect The Asset E17 - Carlos Fernandez: From a place of passion.
My guest today is Carlos Fernandez.
Now I came across Carlos's Instagram account as we have very similar interest in training.
I checked out his profile. I visited his website, and I signed up to his newsletter just out of interest.
That's when I realized that Carlos has only been in the online personal training space for less than a year, and yet he's got a very professional and mature attitude to business, and he's a long way ahead of most personal trainers who are trying to build an online business.
I was curious to connect with Carlos and hear more about his story.
Protect The Asset E16 - Pradeep Bala: The mentality of empowering clients as much as possible.
My guest today is Pradeep Bala Pradeep has an exceptionally ambitious corporate career. He also competes as a drug free natural body builder, and he's built a very successful online personal training business. Pradeep is a very goal driven person who wants to empower busy corporate high flyers to take ownership of their health.
I was blown away by the level of empathy that PR deep has for his clients. He goes above and beyond to support and guide busy corporate for. He goes above. I was blown away by the level of empathy that Pradeep has for his clients. He goes above and beyond to support and guide busy corporate professionals on a sustainable health journey.
Pradeep has done an outstanding job of finding his niche, understanding their pain points, being able to meet the clients where they are at and empowering his clients to take ownership of their. As a busy high flying professional himself, Pradeep openly shares his journey, his struggles, training tips, nutrition tips, and so much more on his Instagram account @progresswithPB.
Protect The Asset E14 - Lucas Aaron: Just as much as an entrepreneur as I am a coach.
Today on the podcast. I'm very excited to be chatting with Lucas. Aaron, who is the creator of the ranger strength program.
Lucas has been a personal trainer since 2005, and he has an exciting story to share. At a young age, he played sports until he injured his knee. And that's when he discovered the gym and started doing strength training.
He was a competitive power lifter for several years before he suffered a bicep injury. It sounds like this was a tough time for Lucas, as he struggled to find his purpose and direction in life.
Protect The Asset E13 - Mike Lee - Everything in moderation ultimately leads to better progress
My guest today is Mike Lee. Mike is a personal trainer and an educator who's been working in the fitness industry for 11 years. In that time, he's been a face to face personal trainer, a CrossFit gym coach, a mentor to new coaches, a CrossFit gym manager, and owner, and an online coach and educator.
But the story behind this journey is fascinating.
Mike was in his early twenties when he fractured his back, he put it down to over training overworking and not making enough time for recovery.
The doctors told Mike he would never deadlift squat or Olympic lift again, but Mike, wasn't happy with that answer.
Do personal trainers need core business values?
A question that I’ve been pondering lately:
Do personal trainers need core business values?
If you Google "core values of personal trainers", you'll see things like honesty, integrity, teamwork, fun, dedication, passion, blah blah blah...
These are obvious values that aren't very useful when it comes to building a successful coaching business.
They're too vague and meaningless.
They're cliche and not authentic.
They fail to hold anyone accountable.
Why do you need core business values?
Protect The Asset E7- Ed Haynes - Taking Extreme Ownership
Welcome to the protect, the asset podcast, episode number seven. And today my guest is none other than Ed Haynes. Ed is the CEO and founder of coastal CrossFit, Hong Kong. He also runs an online group program called the process programming and he's the co-founder of earned athletics apparel.
How does this guy run three businesses, keep fit, manage your team, deliver a podcast, find time for a healthy work-life balance, and do so much.
I've known Ed since 2010, and I've watched his career grow from a distance. So it was great to reconnect with Ed and to hear about his career journey.
I was super inspired by so much of this conversation. And when I was going through trying to figure out the highlights, I was just highlighting everything.
There's so much to take away from this podcast.
We talk about leadership. We talk about extreme ownership. We talk about self-reflection, self-development, and we talk about company values. There are just so many gold nuggets throughout this conversation and I'll be listening to it multiple times. Anyway. I really hope you enjoy this episode.
Let's get stuck in.
I'm an online personal trainer, not a marketer.
If you're serious about building a sustainable online personal training career, you're going to need online marketing. Sustained growth is the lifeblood of any online career, and it's going to require ... drum roll ... marketing.
For a long time, the most efficient way for a personal trainer to market their service was simple; buy ads. Ads worked. Ads were a bargain. Ads paid for themselves.
But ads are no longer the best way to market yourself.
People are tired of ads. They're looking for something more.
Stop choosing to be confusing.
One of the main reasons online personal trainers find it hard to get more clients is that their marketing message is confusing.
They choose to confuse their audience.
They do this by consistently posting general health and fitness advice.
One day they post about a particular training method.
The next day they post about blood pressure.
The next day they post about their training program
The next day they post about back pain.
The next day they post about sleep.
The next day they post about supplements.
Each day is a different topic, and it's confusing.
I get it. I posted general health and fitness advice for years. These things are important in the holistic health picture, but they're not going to generate client leads.
Here's why...
Is the online fitness BOOM here to stay?
The online fitness industry has seen a major boom since the COVID-19 outbreak, but is it here to stay?
From many gyms, and personal trainers the damage has been devastating.
Within days of gym closures being announced amid national shutdowns fitness enthusiasts were quickly forced to adjust their workout habits. Exercising from home became the only way to stay on top of your GAINZ!
Why do online personal trainers find it hard to get clients?
Let's talk about clients!
Why is it so much hard to get personal training clients online?
Firstly, it's worth noting that success doesn't happen overnight. It takes time to build trust and to get your message out to the world.
Working face-to-face with clients and building a successful career in the gym is not the same as an online career.