When it comes to being a personal training, coach, or gym owner, many people think they can start a new business and tell a few people that they are now a qualified fitness professional that can help them “get fit” or ”become the best version of themselves.” Unfortunately, it’s not that easy. It’s even harder to build an online business with this approach.
Let’s start with who am I to tell you about building a successful and profitable career in the health and fitness industry?
“What are your health and fitness goals?” It’s a common question asked by many health and fitness professionals all over the world. It seems like an easy question to answer, and most clients will rattle off how many kilograms they want to lose, what dress/pant size they want to fit into, what they want their blood sugar numbers to be, or how much they want to deadlift, squat and bench press.
Unfortunately “outcome goals” like these can sabotage our clients progress. Why? Outcome goals often focus on the things that are out of our control while, simultaneously, distracting us from the things that we can control. We have control over our daily behaviours and if we can change our behaviours, we can change our lives (what a great business motto).
“The people who I see being successful, the doers. They get shit done” ~ Sir Dave Brailsford
I'm not too fond of bio-hacking as I don’t believe we can shortcut high-level performance and optimal health. Our daily routine must be structured to support our health and our environment. Only by nourishing the 5-Pillars of Sustainable Health can we start to create habits that improve our quality of life, focus and productivity. Consistency is the key to success and far more rewarding than any bio-hack. It's not the success that determines your lifestyle but your lifestyle that determines your success. For high performers, every 1% adds up.
