6-Tips To Help Personal Trainers Improve Social Media Engagement.

Often we fail to look at our social media content through the eyes of our audience.

The marketing strategy most personal trainers follow is "post and hope." 

But…

1. Most client's don't care about general health & fitness advice. If people are looking for information they ask Google. Let’s be honest, the information age is over.
   
   So what do people want? People want to know how you can help them solve their unique health and fitness problem. Not the step-by-step details, but they want to see that you have a plan to help them solve their specific health & fitness problem.
   

2. There are millions of personal trainers posting general health & fitness advice. You're a small fish in a MASSIVE social media ocean, and without an overarching theme, your content won't be seen by the audience that matters (your potential clients).

Here are six simple tips to improve your social media engagement.

1. Get super clear on your marketing message. Who do you serve, and what problem do you solve? (What, you still don't have a niche?).
   

   When you have a clear message, you increase your chances of connecting with potential clients. You start to build a reputation as a specialist personal trainer.

   This positions you as a leader in your niche field, attracting more of your ideal clients to engage with you.

2. Use images that reflect your personal training services. Pictures of you coaching clients, connecting with clients, writing training programs, creating resources, just doing what you do best - helping your niche clients achieve their goals.
   
   

3. Don't confuse your audience by using insider language. If a 12year old can't understand who you serve and what problem you solve, you're overcomplicating it.

   Your periodised metabolic intensification energy system training method means nothing to your clients.

4. Spark curiosity and keep it short. On average, you've got around 3seconds to spark curiosity and catch the attention of your audience. Most people will not read long posts.

5. Don't overwhelm your audience with too much information. Your 100 different posts on weight loss are stressing them out and making them fat. 
   

   Get clear on your message (point 1) and focus on repeating your message over and over and over again.
   

   Yes, you want to sound like a broken record. You want your potential clients to remember who are you are and what you do.
   

   The fastest and most straightforward way to become memorable is a lot of repetition.

6. Have a clear call to action. What do people need to do if they want to work with you? Do they phone you, email you, send you a DM, register for a discovery call? It would be best if you spelled it out, so people don't need to look for it.

   People are short on time, and the simpler you can make it, the better.

Social media can be an innovative and effective way to grow your personal training career. You can choose how you want to go about it.

Chase clients:

You can choose to chase clients by paying for ads, direct messaging them, searching for the best hashtags, and posting vast volumes of content.

This approach is generally successful in the short term. But, after a few months, the client leads start to slow down. Most coaches will then increase their ad spend and their efforts. But in the end, it's not sustainable.

Attract clients.

You can choose to attract clients by following the tips above.

This approach takes time and energy. You need to be consistent and show up with a clear message. Over time you'll build a reputation as a specialist personal trainer and position yourself as a leader in your field.

You won't need to chase clients because they will come to you.

People will know exactly who you are, who you serve, and most importantly, what problem you solve. When they decide to invest in personal training, you'll be the first person they think of.

They'll also be more likely to refer you to their friends and family because they know you're a specialist.

It's your choice.

Either way, social media is here to stay, and it's a powerful marketing tool that can make a big difference in the success of our personal training careers.