A question that I’ve been pondering lately:
Do personal trainers need core business values?
If you Google "core values of personal trainers", you'll see things like honesty, integrity, teamwork, fun, dedication, passion, blah blah blah...
These are obvious values that aren't very useful when it comes to building a successful coaching business.
They're too vague and meaningless.
They're cliche and not authentic.
They fail to hold anyone accountable.
Why do you need core business values?