Protect The Asset E14 - Lucas Aaron: Just as much as an entrepreneur as I am a coach.
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Protect The Asset E14 - Lucas Aaron: Just as much as an entrepreneur as I am a coach.

Today on the podcast. I'm very excited to be chatting with Lucas. Aaron, who is the creator of the ranger strength program.

Lucas has been a personal trainer since 2005, and he has an exciting story to share. At a young age, he played sports until he injured his knee. And that's when he discovered the gym and started doing strength training.

He was a competitive power lifter for several years before he suffered a bicep injury. It sounds like this was a tough time for Lucas, as he struggled to find his purpose and direction in life.

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What behaviours drive your personal training biz?
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What behaviours drive your personal training biz?

In the last post, I wrote about why business values are important and how they can help you grow your coaching business. But, I ended the post by saying, I don't believe core business values in and of themselves will not transform your coaching business because:

  • They're too vague and meaningless.

  • They are cliche and not authentic.

  • No one is held accountable.

So what is the alternative?

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Protect The Asset E10 - Ashley Jones - Living life at a lower vibration
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Protect The Asset E10 - Ashley Jones - Living life at a lower vibration

My guest today is the founder and co-owner of @chargecrossfit in Melbourne. Ashley Jones (uncommon__strength).

Ash has owned Charge CrossFit for over a decade. And he's definitely learned a lot in the process. 18 months into the business, the partnership broke down and Ash nearly went bankrupt. Ash was injured and burnt out at the time, and his work-life balance was skewed heavily towards work.

But he made the call not to close the gym and to try to turn things around.

Ash and I discussed business partnerships, the challenge of running a business, becoming a team leader and investing in mentors and business coaches.

Full credit to Ash and his wife, Renee, who managed to turn their business around and build an incredible gym community in Melbourne.

A few years back Ash and Renee made the call to leave Melbourne and move to the beach town of Noosa. Together they've set up a new life at a much slower vibration than the city life they've left behind.

Ash still manages the business side of CrossFit charge from Noosa, but he also runs personal training sessions from his home gym and he teaches some classes at one of the local gyms.

This lifestyle change has given Ash more freedom, energy, and time to do the things he loves, like go surfing.

It's been challenging and Ash has jumped off a lot of cliffs to get where he is today.

I really enjoyed catching up with Ash and learning more about his story. Although we've known each other for a while, we've not had the chance to sit down and have a conversation like this.

So I hope you enjoy this conversation.

Let's get stuck in.

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Is the online fitness BOOM here to stay?
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Is the online fitness BOOM here to stay?

The online fitness industry has seen a major boom since the COVID-19 outbreak, but is it here to stay?

From many gyms, and personal trainers the damage has been devastating.

Within days of gym closures being announced amid national shutdowns fitness enthusiasts were quickly forced to adjust their workout habits. Exercising from home became the only way to stay on top of your GAINZ!

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What's your unique coaching ability?
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What's your unique coaching ability?

If there’s one skill to master that allows you to make more money doing what you love, it’s understanding your Unique Ability. As health and fitness professionals we are all unique - from our experiences, our knowledge and skills, our passions, values, goals, and the things that energise and motivate us to get out of bed and work with our clients. Unfortunately, many of us downplay our uniqueness because we’ve never acknowledged or appreciated our talents.

Often, the things we are best at are so ingrained in us; we don’t recognise them as being special or unique. If your ambition is to take charge and build the business and lifestyle that you want, finding your unique ability is a sure-fire route to getting there.

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Why I created Protect The Asset
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Why I created Protect The Asset

I’ve worked in the health and fitness industry for over a decade, and I’ve managed to build three very different but very successful businesses. I’ve run a small personal training business Shoreditch, London, I’ve owned a gym and employed staff, and I’ve built and online health and fitness business. As health and fitness professionals the opportunities are endless, but what price are we willing to pay when it comes to our own health, happiness and success?

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