Why Choosing A Niche Isn’t Pigeonholing Yourself
This is a widespread fear that personal trainers have.
I've helped a lot of clients realise that by choosing a niche, they aren't limiting themselves and that they are strategically setting themselves up for success.
I struggled with this idea of niching down in my own business.
I spent years talking about "sustainable training" (what does that even mean?) or trying to market my online personal training business with general holistic health and fitness advice.
During this time, client attraction was slow.
Choosing a personal training niche can be confusing AF
A lot of online personal trainers are waking up to the idea of choosing a niche.
It's a good thing, as niche marketing is the best way to attract more clients online and build a sustainable career.
So you create a niche and add it to your Instagram bio and wait for it to start raining clients..
Nothing seems to happen.....
Did you do something wrong?
Is it the wrong niche?
"This niche marketing idea is BS, it doesn't work."
Becoming A Successful Online Personal Trainer
When I first started personal training, I had no idea how my career would evolve. I become a personal trainer because I wanted to have a rewarding career that helped people live a better life.
In the early stages of my career, I’d hang out at the gym and hope to attract clients by offering tip and knowledge bombs on the gym floor. Teaching group classes was another great way to get clients, as was client referrals from past and present clients.
My career aspiration were to build a successful online personal training career, but I hadn’t figured out how I was going to do it.
I'm an online personal trainer, not a marketer.
If you're serious about building a sustainable online personal training career, you're going to need online marketing. Sustained growth is the lifeblood of any online career, and it's going to require ... drum roll ... marketing.
For a long time, the most efficient way for a personal trainer to market their service was simple; buy ads. Ads worked. Ads were a bargain. Ads paid for themselves.
But ads are no longer the best way to market yourself.
People are tired of ads. They're looking for something more.
Why do online personal trainers find it hard to get clients?
Let's talk about clients!
Why is it so much hard to get personal training clients online?
Firstly, it's worth noting that success doesn't happen overnight. It takes time to build trust and to get your message out to the world.
Working face-to-face with clients and building a successful career in the gym is not the same as an online career.