This is a widespread fear that personal trainers have.

I've helped a lot of clients realise that by choosing a niche, they aren't limiting themselves and that they are strategically setting themselves up for success.

I struggled with this idea of niching down in my own business.

I spent years talking about "sustainable training" (what does that even mean?) or trying to market my online personal training business with general holistic health and fitness advice.

During this time, client attraction was slow.

A lot of online personal trainers are waking up to the idea of choosing a niche.

It's a good thing, as niche marketing is the best way to attract more clients online and build a sustainable career.

So you create a niche and add it to your Instagram bio and wait for it to start raining clients..

Nothing seems to happen.....

Did you do something wrong?

Is it the wrong niche?

"This niche marketing idea is BS, it doesn't work."