A slightly different show today instead of talking to a personal trainer or a coach. My guest today is Martin Sully, a brand strategist and owner of snapper studios. So Martin is empowering thoughtful brands with strategy and design. So branding is a lot more than meets the eye. We often think of our logo.

Our images and maybe our colour palette as the elements that make up our brand. But the visual aspects of branding are only at the surface level. So in today's episode, Martin and I talk about how your business, vision values and goals impact your brand. We talk about the importance of knowing the why behind what your business stands for.

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