It’s easy for us to focus our attention on the “work” in the workout - the vein pumping effort, the sweat-drenched final reps, and the PAINZ of making GAINZ. We’ve all seen the marketing tactics and fitness gimmicks showing us how to get “shredded” or “6-pack abs” in some absurd time frame. The before and after pictures may be convincing, but often these images are fabricated and fake. These “fitness programmes” are scams that abuse the general public’s ignorance on the subject of health and fitness, despite countless studies that have proven that fitness isn’t an “overnight” sensation.